San Jose Sharks Celebrate First Indian Heritage Night
The San Jose Sharks and INDTVUSA celebrated their first Indian Heritage Night during the game against the Minnesota Wild on Thursday March 5, 2020. The idea of celebrating the first Indian Heritage Night started last summer during a meeting between San Jose Sharks President Jonathan Becher, INDTVUSA CEO Charanbir Mahal, and INDTVUSA Marketing Executive Amrita Singh. The idea quickly picked up steam and the INDTVUSA team developed a plan to execute the event which included having a person of Indian origin sing National Anthem. After considering many candidates, INDTVUSA selected Soukhya Inamdar. “We did not want to just pick any singer. Clearly there are many candidates who could sing the National Anthem. We wanted someone that is not just of Indian origin but who also reflects the value of assimilating within the American Culture. Soukhya fit these requirements well.” said Charanbir Mahal.
Amrita Singh developed all the details from marketing collateral to activities and giveaways to make this a memorable event. She even picked the black sari, a traditional Indian dress, which Soukhya wore during her performance. “We were making history with the San Jose Sharks, so every detail of the event had to be executed to perfection and capture the soul of our mission. We want hockey fans to know more about Indian culture and Indians to know more about ice hockey” said Amrita Singh.
When fans entered the SAP Center, they were greeted with a large arch of balloons representing the colors of the Indian flag. All the activities took place under this large arch starting with henna tattoos of the Sharks logo, hand crafted Indian necklaces, various cultural dances, and pictures with performers in traditional costumes. Performances included Punjabi dance (Bhangra Sports Academy), Bharatanatyam dance (Vaidehee Durgude), Lavni dance (Rishma Amin) and henna tattoos provided by Nishu Jain and Ruksana Banu (Navkaar Henna).
After the warm-up skate session, six community leaders were recognized on the Jumbotron: Anil Advani (Inventus Law), Sidharth Kapil (Bank of the West), Joda Singh (Bhangra Sports Academy), BJ Arun (TiE Silicon Valley), Amrita Singh (INDTVUSA) and Charanbir Mahal (INDTVUSA). This was followed with Soukhya singing National Anthem.
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