Kalki wore a Happy T from Cottonworld to the event. Joining hands for a good cause Kalki said, “I am very honored to be associated with an initiative as noble as Happy T’s from Cottonworld. I am a big fan of everything organic, and have even started using many organic natural products in everyday like starting with cold pressed virgin coconut oil for my hair, skin, food etc. therefore, when Cottonworld came to me with this idea of launching Happy T’s that will help these honest farmers of the Vidharbha region, I was on board immediately”.
Happy T’s from Cottonworld is a range of T-shirts made with 100% organically sourced cotton. Proceeds from sale of the Tee’s will go to Indian farmers growing organic cotton in the Vidharbha region which has been plagued by suicides due to current agricultural practices. This is being undertaken in association with NGO ChetnaVikas. ChetnaVikasprimarily works with organic cotton farmers helping over 5,000 families across 120 villages in Wardha, Maharashtra. The initiative aims to show support towards using organic cotton and using sustainable farming methods.