Indian designer, Mrinalini Chandra launches Candy Crush inspired jewelry with Esha Gupta
Candy Crush Saga is one of the world’s most popular mobile games in the world and now its fans will be able to get their hands on a range of necklaces, bracelets, earrings, brooches and rings inspired by the deliciously sweet world of Candy Crush. This deal was facilitated by Dream Theatre, King’s licensing agent in India and South Asia.
Founder and CEO of Dream Theatre Pvt. Ltd, Jiggy George said “We are thrilled to have facilitated this partnership between Candy Crush and Mrinalini Chandra. The collection is stunning, making it ideal for Candy Crush fans and fashionistas alike.”
Commenting on the range, jewelry designer Mrinalini Chandra said: “We are very excited about our collaboration with Candy Crush. Our jewelry will comprise of hand crafted pieces inspired by the game with a quirky but chic aesthetic that is emblematic of our label. It will incorporate traditional craft techniques of Meenakari and Jaali from India infused with modern design aesthetics. Launching in the festive season, the range has something to offer every candy-lover.”
The collection launched on November 29, 2017 and is available on www.mrinalinichandra.com and leading e-commerce sites.