Flower business booms in India as Valentines Day is round the corner

STORY: There has been a surge in the sales of flowers across India as the Valentines Day, the day of love, is round the corner.

Flowers from India’s northern state of Himachal Pradesh are in great demand.

Florists are busy supplying different varieties of exquisite and ornamental flowers, which earn them high profits.

Valentine’s Day in the hill state has come as a boon for florists with the demand of flowers from different corners of the country.

“There is a lot of demand for flowers on Valentines Day, of every kind of flower and Flowers are such things that they compliment anything and anyone. Flowers are of great importance to us because we are farmers,” said Ram Gopal Thakur, a farmer

The farmers have been indulged in greenhouse protection and cultivation for the flowers.

All seasons of festivals and celebrations come as boon for their flower business as local sellers make a quick buck.

Flowers are a symbol of tranquillity and beautification.

The floriculture industry of the state is flourishing and plays a paramount role in generating employment for the youth.

“I didn’t do a job because firstly it is not easy to pick up a job and secondly the marketing for flowers can easily be done at home and even I can do it myself. There is no issue of gender in this line of work. I like the work that is why I do it,” said farmer, Reena Thakur.

Nearly 3000 farmers are doing floriculture in the state. Mainly districts of Shimla, Solan, Bilaspur, Sirmour, Chamba, Kangra, Mandi and Kullu are involved in floriculture in the village. These floweriest are doing a business of over 50 million annually in Himachal Pradesh.

During this period of the year, the local markets are flooded with scores of people, purchasing roses for their partners.

Valentines Day or St. Valentine’s Day which is a celebration of love is being observed as a day on which lovers express their feelings to each other through flowers especially roses.

The entire week is observed as a Valentine’s week, which starts from February 07 to February 14.

Every day of the week has its significance for the people who celebrate love. The week starts with Rose day followed by Propose day.

The third day, the lovers’ present chocolates to each other as a gift of love and on February 14 duos candidly express their feelings to each other.

The roots of Valentine’s Day dates back to 496 A.D, by Pope Saint Gelasius I, the third and last Bishop of Rome of African origin in the Catholic Church.