STORY: Bollywood superstar Amitabh Bachchan on Friday (September 01) urged everyone to take Prime Minister Narendra Modi’s ‘Swachh Bharat Abhiyan’ (or Clean India Campaign) personally and bring a change at ground level.
Bachchan, the initiative’s brand ambassador, told the gathering at an event in Mumbai that the people must evoke a sense of belongingness for the campaign and keep their cities, the country and the society clean, like the way they do it in their home.
The event was organised by Municipal Corporation of Mumbai and was attended by the chief of India’s western Maharashtra State Devendra Fadnavis and chief of Hindu nationalist Shiv Sena Party, Uddhav Thackeray.
The Swachh Bharat Abhiyan (Clean India Mission), which Modi launched on the 145th birth anniversary of Mahatma Gandhi, focuses on getting rid of open defecation and installing smart waste management systems for both solid and liquid waste with an aim to free India of rubbish by 2019 on the 150th anniversary of Gandhi’s birth.
Less than a third of India’s 1.2 billion people have access to sanitation and more than 186,000 children under five die every year from diarrhoeal diseases caused by unsafe water and poor sanitation, according to the charity WaterAid.